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BT's strategy and key objectives

BT strategy and key objectives, Speed to market, customer experience and cost transformationBT needs a future-proof, flexible, intelligent network to enable the company to deliver communications services that will meet our customers’ requirements in the coming decades. We have a very clear vision of where we want to be and we are now taking specific steps towards that goal. Our transformation programme has three key objectives:

  • to enhance the customer experience
  • to accelerate product to market times 
  • to reduce BT’s cost base

And we are seeking to achieve these all at the same time.

21CN is designed to deliver a world class customer experience from end-to-end. It will drive a radical simplification of BT’s operations, increasing efficiency and the ability to launch new services to market faster than we can today. It will empower the customer with control, choice and flexibility like never before.