To celebrate the 25th anniversary of ChildLine, and to coincide with the diverse and exciting cultural projects being held across the UK in the run up to London 2012, BT launched the BT ArtBox project - a vast, open-air art exhibition taking over London’s streets this summer.
Taking inspiration from the Gilbert Scott-designed original K6 kiosk, BT has engaged more than 80 leading talents to re-style that much-loved icon of British design, the red telephone box, in their own creative way. Each BT ArtBox artist has transformed a full-size, fibre-glass replica of the original telephone kiosk introduced in 1936 to commemorate the Silver Jubilee of the coronation of King George V.
The creative talents involved include Sir Peter Blake with Swarovski, Lily Cole, architect Zaha Hadid, fashion designers Giles Deacon, Zandra Rhodes, Philip Treacy and Julien Macdonald, artists Rob and Nick Carter, Ryan Callanan, Martyn Ware, sculptor David Mach RA and interior designer Nina Campbell, amongst numerous other artistic talents from the UK and beyond.
Selected BT ArtBoxes will be auctioned off at a VIP Gala Auction hosted by Sotheby’s at the National Portrait Gallery in July 2012, and all other BT ArtBoxes will be available to buy online via an e-bay auction open to the general public.
The BT ArtBox project forms part of BT’s ongoing commitment to supporting innovative projects that make a difference to communities and individuals, just as it did when it first supported ChildLine 25 years ago. Summer 2012 is an exciting time in an exciting city and BT ArtBox is at the heart of it all, transforming London’s streets and public spaces into outdoor galleries and talking points.