As well as being one of the Official Partners for the Games, BT is also one of six Sustainability Partners for London 2012. We’ve set new sustainability targets for the communications network we’ve put in place for the Games, but we’ve also been planning how best to create lasting social and economic benefits. And harnessing the excitement of the Games in our education projects is one significant way to do that.
A core component of the London 2012 vision is to reach young people in the UK and around the world, and to use the inspirational power of the Games to influence real long-lasting change and aspirations. Our work to develop the skills of young people is a hugely important learning legacy for a generation who will need to fully realise their potential to lead their communities to a more sustainable society and a better future. Through London 2012 inspired education projects, we’re aiming to help to create a generation of young citizens with the skills to communicate and collaborate in ways that bring about positive changes to our society.
The sustainable learning projects are delivered as part of Get Set, the official London 2012 education programme for schools and colleges across the UK. It provides a host of free resources for 3-19 year olds that can be used by teachers to explore the Olympic Values of friendship, respect and excellence, and the Paralympic Values of courage, determination, equality and inspiration with students, and to use the power and excitement of the London 2012 Olympic and Paralympic Games as a hook for learning.
Big Voice, our national film competition, asked 11 to 19 year olds to submit ideas to make a short film about an issue that matters to them relating to diversity and inclusion. The winning proposals were then made into films in tandem with local film and production students. The winning films, through the BT Big Voice Film Festival, have been shown on Live Sites across the UK in the build up to the Games, as well as via dedicated winners’ festivals in London and Scotland.
Over 200,000 primary school pupils across the UK have taken part in The Communications Triathlon, which is aimed at helping children become better at expressing themselves. A series of games and activities help develop speaking and listening skills using sporting themes, whilst also encouraging teamwork and collaboration.
We’ve also run a scheme called Coaching for Life, which encourages parents and carers to help children to try different sports, and to learn waysto adopt some of the lessons of sports coaching that apply to daily life.
All of these projects are embedded within our ongoing corporate responsibility strategy to promote more effective communication and collaboration, especially among young people, their parents and teachers, and which will continue long after the London 2012 Games.