BT is a global company and we are delighted to be the title sponsor of BT River of Music, a weekend of free music from around the world on six stages at landmarks along the River Thames, held on 21 and 22 July 2012.
It’s designed to welcome the world to London on the weekend before the Opening Ceremony of the Games and there will be performances from musicians representing all the Olympic and Paralympic nations, all 205 of them, from leading international musicians and major stars to homegrown talent from across the UK. With a capacity of more than 80,000 each day, BT River of Music will be the summer’s biggest world music festival.
Musicians from the world's major continents will be represented across six stages: Battersea Park (Asia stage); Trafalgar Square (Europe stage); Somerset House (Europe stage); Tower of London (Americas stage); Greenwich Old Royal Naval College (Oceania stage) and London Pleasure Gardens (Africa stage). The festival represents London’s status as a global cultural capital, and offers another opportunity to bring people and communities together, and celebrate the spirit of the Games.
In addition to the BT River of Music Festival, BT sponsors BT London Live, a huge celebration of sport, music and other entertainment in Hyde Park, Victoria Park and Trafalgar Square this summer as part of the city's London 2012 celebrations.
Running between 27 July and 12 August 2012, BT London Live presents a combination of multiple state-of-the-art screens and concert quality sound systems showing all of the London 2012 action, and hosting a series of musical and cultural events, with everything from sports participation activities, live music and cultural entertainment on offer every day until late evening.
In addition, Team GB is partnering with BT, the official communications services partner of the London 2012 Olympic and Paralympic Games, to give fans an exclusive opportunity to see Team GB medallists in person during the Games. Located in Hyde Park as part of BT London Live, the official Team GB Fan Zone will be where British medal winners first gather to publicly celebrate their success with Team GB fans this summer.