Our Net Good Goal

Net good goal

As of 2013, the total carbon emissions our business creates roughly equalled the emissions our products and services helped customers to avoid. By 2020, our goal is to help customers reduce carbon emissions by at least three times that amount.

Customers can cut their carbon emissions by using products and services to live and work in smarter, more efficient ways. At the same, time we’re staying focussed on reducing the carbon emissions our business creates. That means cutting carbon from our supply chain and operations, and from our products when customers use them.

To read about the progress we made last year to cut carbon emissions at BT and for customers, visit the Delivering our purpose report.

BT carbon model

How we help our customers avoid carbon emissions

We have quantified 20 ways which we abate carbon emissions, and we continue to work with the Carbon Trust to develop our methodology.

Field Force Automation
Audio conferencing
Video conferencing - Telepresence
Inbound Calling
Broadband enabled Telecommuting
Broadband enabled e-commerce
Broadband enabled dematerialisation
Super-fast broadband enabled dematerialisation
Broadband enabled SME use of Cloud Computing
BT Vision
Managed Mobility
Data centre services
Cloud Contact
One Cloud
Flexible working services
Copper cable recycling
BT Connect Payments online transactions
BT SafePay online transactions
TRIAD (use of BT generators to augment the UK national grid electricity supply during periods of peak demand)
BT Fleet Engine Remapping

Developing our methodology

Our goal is to help our customers reduce their carbon emissions by at least three times the end-to-end carbon impact of our business. This document provides an overview of the Net Good approach.

We calculate our end-to-end carbon footprint by measuring the emissions arising from energy and fuel use in our operations, as well as emissions generated by our suppliers and the use of our products and services. These documents explain how we do this:

The next step was to identify BT products and services that can help cut consumer and business customers’ carbon emissions, and by how much. We used internal and external case studies from our own operations and our work with customers.

Links to all the data sources and case studies we used are provided at the bottom of this page.

We continue to work with the Carbon Trust to update our methodology and the Carbon Trust has endorsed our methodology for a second year. Their report describes in detail how we calculate the carbon our customers avoid through use of our products and services. We encourage you to use it to check our approach, improve it and replicate it for your own services. We also commissioned Anthesis to develop a methodology to capture the carbon abatement of broadband enabled SME use of Cloud Computing which is described in the report. 

We are sharing our methodology to give people confidence in our data, and so others can suggest how to improve it or adapt it for their own organisations.

We would really like your feedback on the Net Good methodology. Please provide comments and suggestions or join the debate on our LinkedIn page

Calculating our Net Good revenues

Reporting the revenue associated with our Net Good portfolio highlights the connection between our business and our positive impact on society and the environment. The first year for which we reported this in our Better Future Report was 2014. The reported revenue is the sum of the revenue of products and services that contribute to the 15 quantified and endorsed ways we help our customers to avoid carbon emissions.

Data and case studies used in our methodology


Carbon reduction method


Reducing material use by replacing physical items with online services

Reducing commuter travel via flexible and home-working

Increasing retail energy efficiency via internet shopping

Reducing business travel using audio conferencing

Reducing business travel using Telepresence video-conferencing

  • BT case study on a multinational business customer: Carbon Footprinting a Global Telepresence Solution, March 2011, summarised in the GeSI SMARTer2020 report

Reducing materials used to make DVDs via internet TV and film

Using technology to increase efficiency of a mobile workforce

Reducing office energy use through flexible and home-working

Energy efficiency of data centres

Net Positive      

At the inaugural Better Future Forum in July 2013, we made a commitment that we would be instrumental in establishing collaborative approaches, working across sectors to help build momentum on Net Positive leadership.

We have joined forces with Forum for the Future, The Climate Group, WWF and other companies such as Ikea and Kingfisher to create the Net Positive group.

Net Positive is a new way of doing business.

Organisations that aspire to be Net Positive don’t want to minimise harm, or do ‘less bad’. They actively want to create good.

Net Positive aims to have a positive impact which reaches far beyond traditional business boundaries. This means it considers the whole value chain, the natural world and society too. A Net Positive approach creates value in both the short and long term. It makes for better business.

You can read about the Net Positive movement and the principles that have been created to help businesses understand and adopt this new way of doing business in the Net Positive report