What makes us different


MBA

What makes us different

More than just telecommunications

So, what's your idea of BT? To most people, we're the company that runs the phone network. Whose engineers are round if there's a fault on the line. True - we've built our reputation over the years doing exactly that. But these days, there's a lot more to us than you might think. We are at the heart of a communications revolution.

We are much more than a lines and calls business. Our aim is to make life easier, simpler, and more fulfilling for all our customers. We are focused on providing our business customers with better productivity and competitive advantage, and individual consumers with the ability to communicate anywhere and at any time, using whatever device they choose.

Customer focussed

We were once purely technology-led. Our focus now is to create a service-led company. There’s a big difference.

Customers are at the heart of everything we do. First and last, we’re dedicated to helping our customers thrive in a changing world. To make sure we do that, we’ve set ourselves our five key values, which define the sort of company we want to be. These are:

Trustworthy – we do what we say we will

Helpful – we work as one team

Inspiring – we create new possibilities

Straightforward – we make things clear

Heart – we believe in what we do

Our values spell out how we need to be – with our customers, and with each other.


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