
BT EMEA & Latin America provides networked IT services and professional services in key countries, serving corporate and public sector customers as well as other telecom operators.
BT EMEA & Latin America aspires to achieve highly profitable growth by optimising its business around the world, successfully challenging local incumbents within their domestic markets, providing best in class professional services and providing other telecom operators with an expert source of innovative solutions.
BT EMEA & Latin America is established in Benelux, France, E*MEA (Eastern and Central Europe, Middle East and Africa, the Nordics and Switzerland), Germany, Iberia (Spain and Portugal), Italy and Latin America. The unit also comprises BT Advise, BT’s global professional services capabilities, and BT’s Global Telecom Markets business, which sells services to other telecom operators.
BT EMEA & Latin America employs approximately 14,000 people. It is headed by a president - Luis Alvarez - who reports to the BT Global Services CEO - Jeff Kelly - and a leadership team comprising the vice-presidents in charge of the markets and an operations team overseeing the unit.
The market unit’s mission is to serve its domestic customers by leveraging its local knowledge and its expertise in the corporate and public sectors, and to deliver carrier services to other telecom operators. BT EMEA & Latin America also leverages its industry sector capabilities and know-how to support BT’s multinational customers and “vertical” teams in all its geographies.
In order to achieve this, BT EMEA & Latin America uses an efficient mix of sales channels targeting different customer segments to increase both its customer base, and the breadth and depth of services supplied to each customer. Its product portfolio consists of a mix of standard BT Global Services products, wholesale offerings and innovative local developments.
BT EMEA & Latin America’s main objective is to increase the market value of its local businesses by realising the growth potential in each of its markets, while optimising its cost position. This is done through full accountability and optimal sharing of best practices across the whole unit. Its strategy focuses on cash improvement and asset optimisation through selective investments in networks, systems and portfolio, and by sharing services, products, platforms and resources with other BT units and service lines.
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