BT is set to revolutionise gaming in the UK following an agreement with OnLive, a Silicon Valley-based cloud computing video gaming business.
The agreement gives BT exclusive rights to bundle the OnLive Game Service with broadband in the UK. As part of the deal BT has taken a 2.6 per cent shareholding in OnLive Inc.
By using video compression technology, games from the world's leading publishers are streamed over the internet direct to a customer's TV, PC or MAC enabling them to connect and play instantly without having to wait for the games to download.
OnLive works over a wired broadband connection and customers do not need high specification computers to use the service, since the complex processing work is done at remote data centres.
“Entertainment is going to be at the heart of what we offer customers in the future,” said Gavin Patterson,chief executive of BT Retail. “The partnership with OnLive complements our existing BT Vision service. It's great for our customers - they'll have access to a huge catalogue of games, available instantly on their TV or PC without expensive hardware.
“And it's great for BT - it will enhance our premium broadband position and we'll be entering into a market that's worth more than £2billion,” he said.
Further details about the launch OnLive are due to be announced later this year.