SafeToNet wins BT Infinity Lab ‘mobile innovation’ competition
11 November 2016
A behavioural analytics company that defends the vulnerable and victimised on social networks from cyber-bullying, trolling and predatory risk has scooped first prize in the latest BT Infinity Lab competition.
SafeToNet provides users with an app that analyses chat on web and social media platforms. It can identify and block inappropriate conversations such as bullying or grooming before they are seen or challenge users to think before they respond.
Alerts can be posted to a parent or guardian’s device to highlight risks, aggression or other unsuitable behaviour. The SafeToNet app is also sophisticated enough to be able to tell the difference between banter and aggression.
The start-up and its innovative app wowed the judges at the competition final held at the BT Tower in London.
Marc Allera, chief executive of EE and presiding judge at the final, said: “SafeToNet are worthy winners of this, the ninth BT Infinity Lab Competition. We were looking for brilliant ideas around mobile networks and we struck gold. SafeToNet’s innovative platform represents the next-generation of parental controls and really is a major step forward in internet safety.”
Schools and families
Richard Pursey, founder of SafeToNet, said: “We are so incredibly proud of this. It means so much. Our whole team have worked incredibly hard over the last three years and now we cannot wait to start working with BT and EE to help bring SafeToNet to schools and families across the UK and overseas.”
EE and BT product and technology teams will now work with SafeToNet to evaluate their technology and support development roadmap, as well as exploring opportunities to work together commercially. The prize also includes six months of membership to the TechHub entrepreneur community.
Winner: SafeToNet http://www.safetonet.com
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