BT brings video marketing to small businesses

BT Tradespace the UK’s first business social networking site, has launched version 2.0 of the social business network to enable small businesses to create and use video amongst other social media tools to market themselves and grow their businesses online.

BT Tradespace will give small businesses the tools and advice they need to easily record and upload video content onto their online profile to display products and engage with customers. Internet video is on the rise and is predicted to be over 60 per cent of all consumer internet traffic in the next three year .

The complete revamp of BT Tradespace introduces a range of new features to ensure that small businesses can extend the reach of word-of-mouth online, get noticed by customers through influencing their search engine rankings and create more sales on and off the web.

Ivan Croxford, general manager, Digital Marketing Services, BT Business, said, “Online video advertising is continuing to grow as more and more people are using engaging video content to help get their unique personalities across online . We are now giving businesses on BT Tradespace a simple, effective way to market themselves using video.”

Tradespace V2.0 will offer further benefits to small businesses to help grow their online reputation and establish stronger relationships with their customers, partners and suppliers.