If you’re in any doubt about the impact fast broadband has on people’s lives, just ask the inhabitants of Innerleithen.
Located in the Scottish Borders south of Edinburgh the townspeople recently won BT's Race to Infinity competition to get wired up to super-fast broadband.
Andrew Fraser, 25, was one of those who campaigned for the town to get fibre.
He told the BBC Radio 1’s Newsbeat: “It's massively important just to keep up to date. Everyone is online these days."
“You're sharing videos, you're talking on Facebook and everyone's bragging about their speeds. So it would be good for us to keep up and be a part of it."
He went on: "From things like playing games online, to downloading, to streaming the radio online, it's going to make a big difference.”
BT’s “Race to Infinity” competition, which finished at the end of December, set out to find five communities where demand for super-fast broadband was highest. The competition proved to be so popular that the number of winners was increased to six. All six, including Innerleithen, will be among the first to enjoy new BT Infinity fibre optic broadband.