Tommy Hilfiger is a trend setter with 'virtual fitting rooms'

Tommy Hilfiger is a trend setter with 'virtual fitting roomsDesigners at premium lifestyle brand Tommy Hilfiger are to use a BT videoconferencing solution to help fashion their new garments.

Virtual fitting rooms located in Amsterdam, New York, Hong Kong and Tokyo will enable designers to communicate and collaborate ‘in-person’ as they work on new garments and apparel for the leading global brand.

The virtual fittings rooms - based on BT’s Unified Communications Video solution coupled with Cisco’s Tandberg technology - include mobile cameras and recording facilities to enable the design team based in Amsterdam and New York to collaborate faster and more effectively with the manufacturing team in Hong Kong.

By using the technology designers will be able to discuss the development of every single piece of the collection ‘face-to-face’ without having to take long-distance flights to meet up in person.

“We were impressed by BT's knowledge and experience in the videoconferencing area. This, combined with the creative, innovative solution which the BT-Cisco team offered, made the decision easy,” said Fred Gehring, chief executive officer, Tommy Hilfiger Group.

“The solution will bring us an immersive virtual meeting experience and save both time and money. Teams will be able to interact and collaborate as if they were in the same room, making us much more agile and competitive. We look forward to better and more regular communication between our entities across the globe,” he said.