Savvy shoppers need to be understood
Shoppers are getting smarter. They’re becoming more astute, more demanding and more commercially savvy. So much so, they can spot an organisation that isn’t ‘joined up’ and offering an integrated service a mile away...

Is the web the ultimate social network?
Jeff Patmore, BT's head of strategic university research discusses a recent international collaborative research project on the impact of social networking...

Widget believe it
The latest weapon in BT's quest to deliver better customer service is nothing more than the humble widget, a simple technology that is enabling significant change across the internet as part of the move to a web 2.0 world...

Playing from Scratch
When the GCTO (Group Chief Technology Office) team at BT were introduced to a highly innovative programming language for children last year, they knew it contained the germ of an even bigger idea - the challenge was nurturing it into a real world product for customers.