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100% Sport in Brazil 

17 August 2016

Sustainability was at the heart of the event we jointly hosted with Sport 2.0 in Brazil, bringing together industry, sustainability professionals and athletes to showcase 100% Sport. It’s helping to inspire sports fans to take action for a more sustainable world.

In an interview with Alex Ingles, BT Head of Wholesale Latam, Michael Johnson says: “Sport has the power to inspire for good.”

Michael Johnson interview

Alex also talked about his London 2012 experiences and BT’s leadership examples to stress the role of communications in helping the sport industry and fans to live, work and play more sustainably.

And Brazilian Olympic gold medallist Ana Moser, Love Futbol founder Mano Silva and Jen Regan of We Bring It On, added their insights into how sport can help society and the environment.

100% Sport, which was launched by BT with Sir Ben Ainslie in September 2015, is a global campaign movement which aims to inspire sports fans to take action for a more sustainable and environmentally aware world.

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