10 June 2014
BT helps Soccer Aid raise £2m
This year, BT once again supported Soccer Aid – helping to raise £2m from ticket sales and donations for UNICEF.
Two soccer teams - England and the Rest of the World – battled it out at Manchester United’s Old Trafford Stadium to raise money for UNICEF during the televised event on ITV on Sunday 8 June.
Almost 200 BT volunteers helped take donations through BT call centres set up in London, Cardiff and Exeter, peaking at 27,000 calls between 18:00 and 22:30 on Sunday night.
Liz Williams, BT’s programme director for Improving Lives, said: “Once again, BT’s network, network management team, our BT volunteers and our MyDonate platform has shown its resilience to taking a massive amount of donations and calls on the night. MyDonate scored over £525,000 across all 10 call centres, peaking at 12 transactions per second.
“Soccer Aid raises a huge amount for the international children’s charity UNICEF and enables them to help children in need around the world. Our support is part of our commitment to helping to generate £1bn for good causes by 2020.
“In addition to raising £2m from ticket sales and donations on the night, the UK government has matched this meaning the total now sits at a fantastic £4.2m”, said Liz.
Soccer Aid was watched by 70,000 strong supporters who witnessed the Rest Of The World defeat England by 4-2. The World's Clarence Seedorf scored a hat-trick and a chip from Nicky Byrne cancelled out goals from England's Jamie Redknapp and Kevin Phillips.
You can still donate to Soccer Aid via MyDonate, and watch the event on ITV Player. If you’d like to find out more about BT’s support for good causes via our Better Future programme, take a look at our website.