The Supporters Club sponsors BT Sport Industry Awards Community Programme of the Year
30 April 2015
This year, The Supporters Club is sponsoring the BT Sport Industry Awards’ Community Programme of the Year award. The Supporters Club is BT Sport’s initiative that aims to build a better world through sport, using money raised through BT Sport customers to help change the lives of disadvantaged young people.
Whilst none of the nominees have received funding from The Supporters Club, they demonstrate some of the leading sport for change initiatives that are using sport to reach and impact communities across the UK.
Let’s take a look at the nominees.
Budweiser’s Club Futures programme invested £1 million into non-league football clubs to help them become more self-sufficient and financially stable. Budweiser Club Futures aims to ‘help clubs help themselves’, giving many clubs much needed finance and support to enhance their position as an asset and a hub within the local community.
Similarly, NatWest/Royal Bank of Scotland’s RugbyForce delivers tangible long-term benefits to rugby clubs across England, Wales and Scotland. Clubs the length and breadth of these nations receive a mix of financial, promotional and practical support to help transform facilities and the way they run their business. RugbyForce help lay the foundations for a better future.
The London Evening Standard’s London United also worked within communities, funding the training of hundreds of football coaches from disadvantaged communities - often divided by gang loyalties - and linked to grassroots charities who use the sport as a catalyst for social change.
Chelsea FC Foundation’s Building Bridges initiative promotes equality in the club and throughout Chelsea’s communities. The club's inaugural Game for Equality last season, promoted equality within the sport, and throughout communities. Further initiatives include work to overcome low participation levels from British Asians in the game, as well as female coaching, disability football and workshops in schools on diversity.
Access Sport’s BMX Legacy Programme aims to revolutionise youth cycling and has transformed the BMX scene in deprived areas of London. Access Sport has built new tracks, formed new community clubs, created innovative new resources, delivered targeted outreach, started new competitions and supported new volunteers and coaches across London.
Finally, The Invictus Games harnessed the recovery and rehabilitation spirit for wounded, injured and sick servicemen and women and their families from 13 nations. Alongside creative and targeted activity, The Invictus Games to use the power of sport to inspire recovery and support rehabilitation for wounded, injured and sick. In addition, an Invictus Games Foundation has been established to share knowledge and leave a lasting legacy for future event hosts for years to come.
The winner will be announced in London on Thursday 30 April.