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 Event highlights BT's free fundraising service

30 March 2015

A high-profile event has helped to spread the word to more charities about the benefits of joining BT MyDonate.

The debating panel

Our free online fundraising service has enabled charities to raise more than £31m since it was launched in 2011.

As part of a drive to publicise the service, and encourage general conversation around corporate giving, we staged a debate in front of an audience at the BT Tower in London with charity publication Third Sector.

The debating panel was asked when it comes to supporting charitable causes: What is more valuable – time or money?

“The idea was to generate useful debate on this difficult question and to spread the word about the BT MyDonate platform to charities which may not have heard of it,” said Anne Heal, BT’s managing director of volunteering, who was a member of the panel.

She added: “In the debate programme, we were able to publicise the fact that it costs nothing for charities to register with BT MyDonate, whereas Virgin Money Giving charges a one-off fee of £100 plus VAT, and JustGiving charges £15 every month.

“With no set-up fees and no commission, BT MyDonate is a far better option for charities. And that can make a huge difference - especially as the panel quickly learned that both time and money are invaluable for charities.”

The panel is pictured above, from left: Sue O’Lone, head of corporate and trusts fundraising for the Juvenile Diabetes Research Foundation; Simon Redfern, director of corporate affairs for the coffee chain Starbucks in Europe, Middle East and Africa; Anne Heal; Justin Davis Smith, executive director of volunteering and development at the National Council for Voluntary Organisations; and moderator Georgia Cockerell, head of content for Third Sector Insight.

To find out more about BT MyDonate, visit www.bt.com/mydonate.

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