As well as being the official communications service partner to London 2012, BT is also one of six Sustainability Partners working with the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) to help make the London 2012 Olympic and Paralympic Games the most sustainable Games ever. We are focussing our efforts in two key areas – delivering a sustainable communications technology solution for the Games and creating lasting social and economic benefits.
Education is very important to BT. A key part of our Corporate Responsibility strategy is to work with our partners to promote more effective communication and collaboration, especially among young people, their parents and teachers.
We believe there is a great opportunity to harness the excitement building ahead of London 2012 by encouraging people to get involved in education projects that develop communications skills which can be used to help them achieve goals that are important in their lives.
We want to use London 2012 as a ‘once in a lifetime opportunity’ to motivate young people and the adults who look after them through our projects.
A chance for teams of young people to explore life in the rapidly changing, multicultural society that is Britain today and turn their ideas about diversity and inclusion into films to be shown on Live Sites in the run up to London 2012.
The Coaching for Life programme encourages parents, grandparents and carers to help children try different sports, and at the same time introducing them to key coaching principles they can adopt to help the kids get better at anything.
The Communication Triathlon encourages Primary School children to take part in three sports-themed speaking and listening activities around Thinking, Talking and Teamwork.
The Road to 2012, sponsored by BT, is a photographic record of the people who’ve made the Olympic and Paralympic Games happen.
The STEM Challenges are ten activities that have been inspired by London 2012. They provide a contextual and cross-curricular approach to studying STEM subjects.