BE Direct


BE Direct logo

BE Direct offers a wide range of electrical products from leading manufacturers such as Sony, Hotpoint, Samsung at huge discounts on high street prices.

BT shareholders get an exclusive additional two per cent discount on all goods. The company also promises to provide the best quality branded products at the lowest possible price, backed by personal, professional service.

Other benefits include:

  • FREE Delivery on UK mainland
  • All products fully guaranteed
  • Exclusive shareholder deals
  • FREE after sales helpline
  • Huge Warehouse with thousands of items in stock.

Current special offers:

Smeg Black fridge/freezer FAB30QNE – Original price £1379.99 now £1049
Hoover washing machine DYN9124 – Original price £419.99 now £359
Bosch washing machine WAE28367GB – Original price £469.99 now £349

How to take advantage of this offer

Offers are available on the BE-Direct website or call 0870 787 7867, stating ShareholderPlus, 9am-5.30pm Monday to Saturday.

Shareholder offers - Terms and conditions

BT Group and BT (BT) accepts no responsibility for any information relating to third-party organisations featured on the btplc.com website, including; the Investor Centre and shareholder offers webpages. While BT makes every effort to ensure details are accurate, we advise shareholders to check these with the organisations concerned. BT does not endorse any product or service of, nor does it verify any preferential treatment offered by, the organisations concerned. All queries should be directed to them. Certain offers and services featured are only available to shareholders with UK addresses.