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EE brings open-air cinema to rural communities
EE launched its new 4GEE Cinema Club to a group of rock climbers on a sheer cliff face at Gimmer Crag in the Lake District

4GEE Cinema Club

EE is partnering with BAFTA to bring outdoor cinema to rural areas. The film screenings are taking place across the UK this summer, streaming BAFTA-winning films to rural communities newly connected to 4G. Each community will also be given a 4GEE cinema kit to keep. It contains a 4G wi-fi device, a state-of-the-art connected projector, wireless speakers and a film streaming voucher so they can continue to host al fresco film nights throughout the year.

EE launched its new 4GEE Community Cinema Club in spectacular style. It treated a group of rock climbers to a film screening while suspended on a sheer cliff face at Gimmer Crag in the Lake District. Max Taylor, MD of Marketing at EE, said: “This year we celebrated the 20th year of our long-standing partnership with BAFTA and announced that our 4G coverage now stretches to more than 80% of the UK geography. The 4GEE Community Cinema Club is the perfect way to demonstrate the power of our 4G connectivity through film. Our superfast 4G network lets our customers stream the entertainment they love, wherever they are - even if that happens to be camping on a cliff face in the Lake District!”

Dan Robinson, from Real Adventure’s climbing team, said: “I can honestly say that was one of the most incredible moments. I had to look around and remind myself where I was sat after getting lost in the film. My friends and I have grown up always having to travel a long way to go to the cinema so Dan Robinson, from Real Adventure’s climbing team, said “I can honestly say that was one of the most incredible moments. I had to look around and remind myself where I was sat after getting lost in the film. My friends and I have grown up always having to travel a long way to go to the cinema so it was brilliant having it brought to us. To make this happen we carried 984kg of equipment up the hill and over one kilometre of rope was used. It was no mean feat but worth it to have such fantastic experience.”

Tim Hunter, Director of Learning and New Talent at BAFTA, said: “BAFTA and EE have had such a longstanding and successful partnership because we share a commitment to helping audiences discover great cinema. A BAFTA win is a mark of excellence and so we're thrilled that people all over the country can experience these films within their communities."

For more information on the 4GEE Community Cinema Club visit www.ee.co.uk/cinema-club