By Gabrielle Ginér, environmental sustainability, BT

Like many people, I really enjoy my job, but I have to say that these last few weeks have been particularly exciting. That’s because BT has just announced that we have become the first company in the world to be verified by the Carbon Trust against the new Greenhouse Gas (GHG) Protocol Product Standard.
We have gained independent verification to the new carbon reporting standard for three of our consumer products: the BT Home Hub, the Vision+ digital set-top box and the BT Graphite 2500 cordless phone.
You may be wondering why that’s a cause for excitement. It’s important because before we, or any other company, can take the next step towards creating more sustainable products, we must have a way of understanding the current full life cycle emissions of existing ones.
I have been working on the GHG Protocol Product Standard on behalf of BT for the last three years or so. The fact that we’ve now been able to verify three of our products against it is a significant achievement.
Three years ago I was given a project to develop a methodology which BT could use to estimate carbon footprints of complex ICT network services. My team and I started with a blank page, but we wanted to do this as part of our commitment to being a London 2012 Olympic Games Sustainability Partner.
We developed a pioneering methodology and as such were the first company to estimate the carbon footprint of a communications and technology solution delivered to a summer Olympic Games.
Once we had developed and tested our methodology, we wanted to take it further and decided to engage with our industry sector and to develop some common global guidelines. Through this process we hoped to share what we’d learned and help develop best practice in the industry.
Our approach
The approach we took was to set up an industry consortium to develop a ICT sector guidance to the Greenhouse Gas Protocol Product Standard. The consortium included other forward-thinking companies such as Alcatel-Lucent and Cisco. I co-chair a working group to develop the methodology for assessing the greenhouse gas emissions associated with a telecommunications network service.
This is important because carbon footprinting enables us to get a sense of the size and scale of the carbon impact of a service, and allows us to focus on carbon reduction opportunities where they will make the most difference. We can work with our customers and suppliers to achieve this.
Three years on we are now in an exciting position. We now have some products verified and we are about to publish the ICT sector guidance this spring.
Learning
I’ve learned about how, when companies collaborate, they can do some great things together.
I hope that our methodology and the work that we have done will have a positive, and long term impact on carbon reduction and the journey towards a low carbon economy. The ICT sector has a unique role to play in that we can also help other sectors to reduce their carbon emissions by enabling smarter and more efficient ways of working.
These are my thoughts, but what do you think?
Is carbon footprinting a worthwhile task? Why or why not? I’d love to know your thoughts.