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Our vision, strategy & values
Our vision is to be dedicated to helping customers thrive in a changing world. The world we live in and the way we communicate are changing, and we believe in progress, growth and possibility. We want to help all our customers make their lives and businesses better with products and services that are tailored to their needs and easy to use.
This means getting ever closer to customers, understanding their lifestyles and their businesses, and establishing long-term relationships with them.
We're passionate about customers and are working to meet the needs they have today and innovating to meet the needs they will have tomorrow.We are building a better future through our six strategic priorities:
We operate in a range of markets, providing communications services to customers in the UK and globally. To ensure those customers get the services and support they deserve, our focus is on building a better business. By building a better business, we will also deliver a better future – for BT, for our customers, and for our shareholders.
To help us achieve these things we are focusing on three areas. We are building a better business by improving customer service, transforming costs and investing in the future.
And these things are linked. The better we serve our customers, the less time and money we spend on rework and fixing faults. By continuing to transform our costs, we will open up new opportunities for investment in our future
Alongside the three focus areas, we are also working on six strategic priorities through which we will build a better future for BT, for our shareholders, for our customers and for our people.
View the Interactive Annual Report and Form 20-F (3.3Mb)
Within the interactive pdf you can do many things to help you easily access the information that you want, whether that�s printing, searching for a specific item or going directly to another page, section or website.
Our corporate identity defines the kind of company we are now and the one we need to be in the future.
Central to that identity is a commitment to create ways to help customers thrive in a changing world. To do this we must live our brand values:
If you feel you have received excellent service from someone in BT and that they have exemplified the BT values, why not tell us about it so that we can ensure outstanding performance becomes business as usual.
