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The UK suffers from the worst traffic congestion in Europe. But replacing just one in ten of our journeys could change all that. Current thinking revolves largely around measures which tackle the symptoms of the problem such as road widening, building new roads and congestions charging. However, we also need to look at the root cause of the issue - we are making too many journeys. Travel substitution is part of the answer.
This report analyses the growth in UK and regional traffic which has seen an average growth of 19 percent in the past decade and is a call to action for those involved with traffic management, employers, commuters and shoppers.
With broadband communications available to 99.6 percent of the population by summer 2005 it is clear that there is significant potential to make a real impact on congestion. This report brings together contributions from business, motoring, academia and BT to suggest a way forward. International comparisons show that the task is achievable and realistic. It shows how business can become more profitable and productive while individuals can lead more fulfilling lives.
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