Designs on a bigger market
The business case for inclusive design
As part of our ongoing commitment to champion inclusive design, BT hosted a seminar in February 2010 to promote the benefits of inclusive design to business. It was aimed at designers, manufacturers, retailers, service providers and organisations representing business interests. The event was opened by Stephen Timms MP, Minister for Digital Britain. Watch him outline why he thinks inclusive design is so important for businesses.
A leaflet "Designs on a Bigger Market: a guide to inclusive design" can be downloaded from the Useful downloads section.
Session 1: Why inclusive design is important for business
Speakers covered what inclusive design is, the commercial imperative, views of designers and businesses as well as an understanding of the ageing population.
The speakers were:
- Andrew Harrop, Age UK. Watch Andrew’s presentation ‘Understanding the Ageing Population’
- Prof John Clarkson, Engineering Design Centre, Cambridge University. Watch John’s presentation ‘Inclusive Design’
- Gus Desbarats, The Alloy. Watch Gus’ presentation ‘My Inclusive Design Journey’
- Gillian Gibson-Piggot, BT Innovate and Design. Watch Gillian’s presentation ‘The BT Success Story’
- Jon Corcoran, Wire Design. Watch Jon’s presentation ‘A Better Approach to Inclusive Communication Design’
Session 2: Inclusive design in practice
The afternoon was run by the Engineering Design Centre of Cambridge University and provided hands-on exercises showing how to get started with inclusive design. You can find out more about how to get started at www.inclusivedesigntoolkit.com.
If you are interested in information about inclusive design training contact edc-toolkit@eng.cam.ac.uk.
