BT confirms its long-term commitment to disability sport

BT has announced its new, four-year global title sponsorship of the BT Paralympic World Cup - the largest annual international multi-sport competition in elite disability sport.

BT Group Marketing and Brand Director Suzi Williams said: "After the fantastic success of the Paralympic Games in Beijing we have all been touched by the awesome inspirational power of the Paralympics. BT is proud to support this event and help raise the profile of disability sport globally. The BT Paralympic World Cup is a wonderful opportunity for the world's best Paralympic athletes to take part in elite competition as they look towards the London 2012 Paralympic Games."

Suzi Williams continued: "We're also delighted that Oscar Pistorius has become a BT Ambassador. Through his courage and determination, Oscar has redefined the very concept of athletic achievement and he's an inspiration to people around the world."

The BT Ambassador Programme aims to inspire BT's employees and customers to support and mentor the young British hopefuls aiming to compete in the London 2012 Games and beyond. Oscar Pistorius said: "My aspiration is to qualify for London 2012 in both the Olympic and Paralympic Games, so the event is a very important stepping stone."

ParalympicsGB Chief Executive Phil Lane added: "Not only does the BT Paralympic World Cup raise the profile of disability sport in Great Britain between the Paralympic Games, it also gives our athletes an opportunity to compete on home soil against the world's best, which is vital for preparation for the Paralympics."

During the Paralympic Games the public really took elite disability sport to their hearts. The Paralympic World Cup and the Paralympics 2012 invite the rest of the world back to the birthplace of the Paralympic Games, created in Stoke Mandeville in 1984.

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