Commemorating 25 years of publication
Data mining applications in BT
R Shortland and R Scarfe
With the increased use of computers there is an ever increasing volume of data being generated and stored. This can lead to companies becoming data rich and information poor´. This paper describes how BT has used data mining techniques to convert volume data into high-value information which can be used to aid decision making in a number of key business processes. The benefit of actively using data, as opposed to passively storing it, is demonstrated via a number of case studies which cover areas as diverse as fault diagnosis, fraud detection, market segmentation, credit vetting and litigation assessment.