The campaign goal

We have an ultimate goal that all young people will be heard.

This means:

that young people have the right to say what they think
that adults will listen and act on what they hear
and that the views of young people are sought, considered and valued

We believe that when all young people are heard, this will help resolve real social issues and, by releasing untapped potential, make a major positive contribution to a better world. We know this will require an enormous and sustained effort and we commit to working with others to help bring this about. We will start in areas where the communications gaps are the widest.