6th April 2011
MyDonate launch gives charities financial boost
UK charities are to receive a much-needed cash injection following the launch of MyDonate - a new free online charitable fundraising service.
The service has been developed by BT after the company worked closely with a number of charities – including Cancer Research UK, Changing Faces, KidsOut, NSPCC and Women’s Aid.
MyDonate guarantees that 100 per cent of all monies donated go direct to charities with the exception of credit/debit card charges.
TV presenter, adventurer and charitable fundraiser Ben Fogle gave his support to the MyDonate service when he kicked off the launch celebrations in London.
Said MyDonate ambassador, Ben: “MyDonate allows everyone to donate money to their chosen cause, safe in the knowledge that 100 per cent of it is going to the right place. It is a genuine turning point for charities and means we can all raise more money for the charities closest to our hearts.”
Ian Livingston, chief executive of BT, said: “We’ve launched MyDonate as we want to ensure that 100 per cent of people’s fantastic fundraising efforts, and donations, go to the charity of their choice."
His words were echoed by Andrew Flanagan, chief executive officer at NSPCC. “MyDonate provides an easy and accessible way for people to raise more funds for us without any of the online donations going on administration charges, which is great news for all UK charities who will be able to significantly increase their donation levels."
“I believe this will help encourage more people to not only give online, but give more in the long term,” he said.
The not-for-profit fundraising service – which doesn’t charge a subscription fee or take commission – will help the online donation market grow and benefit charities and fundraisers up and down the country.
Charities looking to sign up to MyDonate or wanting to find further information about the service should visit the website at: www.bt.com/mydonate.