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6th April 2011 

London and Scotland have UK’s deepest charity pocketsDonation box

Londoners and Scots are the UK’s most generous givers to charity, according to a survey by BT’s new free online charitable fundraising service MyDonate.

According to the survey, people in London and Scotland donate more than double the amount of money compared to people in the East of England and South West give,

Londoner’s were the most generous last year giving on average £367, followed by the Scottish who donated an average of £227.

People living in the East and South West of England donated the least to charitable causes last year, giving £109 and £129 respectively.

The MyDonate research also discovered that Yorkshire residents were just as charitable as those living in the more affluent South East of England, with both donating around £180 last year.

In addition, the survey found that nearly 60 per cent of people felt that all of their online donation should go direct to the charity.

The findings were revealed by TV presenter, adventurer and charitable fundraiser Ben Fogle who also gave his support to the MyDonate service.

Said Ben Fogle: “It’s great to see, from the research, that so many people around the UK are getting involved in charitable events and raising much needed money for such important causes.

“MyDonate allows everyone to donate money to their chosen cause, safe in the knowledge that 100 per cent of it is going to the right place. It is a genuine turning point for charities and means we can all raise more money for the charities closest to our hearts,” he said.



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