Charity insight: AbleChildAfrica on how to support your fundraisers.
More than 20 runners took part in this year’s London Marathon to raise money for AbleChildAfrica.
With such a large team of supporters, it’s vital that charities like AbleChildAfrica find creative ways to engage and motivate them to keep going.
‘Shine a spotlight on your runners’
Sarah Doerksen, administrative assistant for the charity, explains how they fuelled their runners: “Keep in contact with your fundraisers and put a personal voice to your charity. Give them creative ways to fundraise such as pub quizzes or charity football matches. Make sure to support them along the way and promote them on social media and to your supporters.”
She adds: “We held weekly “Runner Spotlights” on the News section of our website so that the runners could tell our supporters why they were running for us and link it to their fundraising page – we would then cross-promote it on all of our social media outlets.”
Equal rights for disabled children and young people
AbleChildAfrica is a UK based charity that works with five partner organisations in Africa to achieve equal rights for disabled children and young people.
On the ground they work with bodies in Uganda, Kenya and Tanzania, providing advice and support across a range of areas including funding, governance, organisational development and learning opportunities, with the goal of improving lives of local disabled children.
“A local response to a local problem”
Sarah explains how funds raised by their supporters are used: “We aim to build positive and strong partnerships. We do this by giving our partners the opportunity to tell us what they think and need, and working with them to develop interventions that reflect the needs of the partner organisations and those with whom they work. We believe in a local response to a local problem.”
Every single penny supports our work
Sarah is clear why they chose MyDonate: “As MyDonate does not charge charities, we receive the most benefit from our donations compared to all other online giving sites. Without fees taken out, we are able to use all of the funds raised by our event participants to support our work in Africa.”
AbleChildAfrica’s strategy is clearly working as donations to their London Marathon fundraising page have now reached £24,000.