19 Nov 2012

BBC Children in Need breaks a new fundraising record

PudseyWeeks of dedicated fundraising came to a sensational climax on Friday, with this year's BBC Children in Need telethon raising a record-breaking £26,757,446.

And one of the official sponsors of this annual event BT and its people were on hand to make sure everything ran smoothly on the night.

BT supplied a complex network infrastructure, call centre support, and hundreds of volunteers in call centres across the UK so that up to 130 calls per second could be handled.

This made it possible to take more than 182,000 calls from viewers who were being encouraged to give generously during a star-studded Appeal Show.

As always, the evening’s master of ceremonies - Sir Terry Wogan – was there to introduce the fabulous line-up of entertainment.

This included the boy band One Direction who kicked the evening off and Girls Aloud who performed this year’s official BBC Children in Need single “Something New”.

Lord Sugar also put in an appearance in Albert Square, where he went in search of an apprentice. But he didn't have much luck, unlike those involved in BBC Children in Need.

Liz Williams, general manager sustainable business, said: “With BT’s help, BBC Children in Need has raised more than £650 million since it began in 1980. This is a milestone we can all be proud of.”

BT's online fundraising platform MyDonate was also available helping ensure that every penny raised went towards helping change the lives of disadvantaged children across the UK.

And the BBC Children in Need page on the MyDonate website is still open - so it's not too late to donate.





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