15 Jul 2011

Get ready for Born to Shine – and get involved!

Save the childrenSave the Children has teamed up with broadcaster ITV for a brand new weekly entertainment series for Sunday evenings beginning on July 17th.
Born to Shine will showcase some of the country’s most talented children as they coach 15 celebrities through a variety of challenges and performances.

The celebrities will try their hand at anything from tap dancing to drumming. After training, they’ll perform their new skill live to the nation and compete for a place in the final on Sunday 21 August.

But Born to Shine is no ordinary talent show. It’s all in support of Save the Children’s No Child Born to Die campaign and will feature celebrities visiting the charity’s projects around the world, including the UK.

“Anybody and everybody can be part of Born to Shine,” says Douglas Rouse, director of corporate partnerships, Save the Children. “That’s why we’re urging people to watch the show, to vote for their favourite performers every week and to really get involved.”

“Our view is that everyone was born to do something – whether you have a secret talent for playing the piano or are super-skilled at salsa dancing, or maybe you just happen to be world-class at hula-hooping. We’re asking people to use their weird and wonderful talents, or learn a new one, and raise money for Save the Children.”

Explains Douglas: “We’ve published a guide www.savethechildren.org.uk/borntoshine that’s full of fundraising ideas. It outlines three easy ways you can get involved - holding your own talent show, playing our ‘Spot the Secret Talent game, and doing fancy dress fundraisers through dressing up, or dressing down by going casual. You’ll have great fun and you’ll help raise money for Save the Children – helping to change children’s lives for good.”

“The guide also gives tips on getting yourself sponsored to perform and setting up your free online sponsorship page on MyDonate.”

Born to Shine starts on ITV1 on Sunday, July 17th at 8pm. The live final will be shown on Sunday 21st August.

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