16 Mar 2012

Charities must 'believe in themselves'

Charities aiming to fundraise successfully in the current economic downturn need to believe in what they are doing.Picture of Rory

That’s the view of Rory Field, fundraising director of national charity AbilityNet who, in an interview on the MyDonate-sponsored Guardian Fundraising hub says: ‘If (charities) believe in what they are doing, it’s far easier (for them) to convince others.”

“Positive breeds positive,” he adds.

In the interview, Rory also says that ‘keeping it simple’ is the best tactic that individual fundraisers can use and that ‘identifying with the cause’ is the key for any charity workers wanting to boost his or her career.

AbilityNet helps disabled adults and children use computers and the internet by adjusting and adapting their technology. The charity has worked closely with BT for a number of years and recently, AbilityNet’s Accessibility Team worked to ensure the accessibility of the MyDonate website which recently received AbilityNet Accreditation.

You can read the whole of Rory’s interview here.

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