08 Aug 2012

MyDonate unlocks additional funds for charities

Ranjeet KhareMyDonate has helped Childreach International – which works to unlock the potential of children worldwide – to plough an extra £100,000 into key projects.

Speaking in an interview on the Guardian Fundraising Hub, the charity’s director of fundraising Ranjeet Khare explained how the charity has managed to increase revenue even in this tough economic environment.

“MyDonate has helped us a great deal,” said Khare.

“In first year alone we saved £100,000 compared to if we were using other donation portals. That has gone directly into projects.

“Also it means we don't have to spend that money ourselves on technology and behind the scenes infrastructure,” she added.

In the interview Khare also discusses how technology in general has helped the charity reach out to its key audiences.

But having the right attitude and a positive approach to fundraising are also important.

Read the full interview here.





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