04 Jul 2013

The story of For All Events

Mike TomlinsonSeven years after she her condition had been diagnosed as incurable, Jane Tomlinson CBE died of breast cancer in 2007. Over those seven years Jane competed in a series of gruelling athletic challenges, raising more than £1.85m in the process.

She also left behind a hugely impactful legacy in the form of For All Events, a charity events organisation headed by her husband Mike Tomlinson.

Said Mike: “Jane didn’t initially do the events to fundraise. However, our local newspaper in Yorkshire covered her involvement in the London Marathon. Within an hour of the article being published she got doorstepped by a couple of journalists and television crews. Once the story was out there it seemed to have a huge impact. So Jane and I thought ‘if this is going to be the case, we might as well maximise the amount of money we can make for charity out of it’.”


From there, Mike and Jane set about establishing a charity that would leave a legacy event for Leeds – which is how the Leeds 10k and For All Events were born. The inaugural race took place in 2007and it has been expanding ever since. It now offers events in several categories and locations and this year it will see almost 45,000 people take part in them.

Huge effort

“Jane died soon after that first race,” said Mike. “I wanted to see if we could carry on and raise an amount of money worthy of the huge effort she put in.”

The newest on the calendar for Mike and Jane’s charity is The Plusnet Yorkshire Marathon.

“Different people often want to raise money for different causes, so what we’ve tried to do with For All Events is put a structure together where everybody can do so without the financial burden. The Plusnet Yorkshire Marathon, which will take place on October 20th, is the latest manifestation of this.”

Mike says the efforts of a number of companies have been particularly helpful to For All Events.

“The one thing I have been fortunate to have is a couple of very good companies that have helped us in our efforts. One of these is MyDonate, which is of course run by BT, who are our online partner.”

One hundred per cent

MyDonate is a free online fundraising service. Unlike other services, it charges no administrative fee or commission to the charity, meaning it gets 100 per cent of any donation.

“One of the things I wanted to do was allow people to donate online at the lowest possible cost to their chosen charity, and MyDonate is a very good service for that. We’re very fortunate that they’ve decided to back us on this”, said Mike.

You can read the full version of this story in the Guardian.





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