14 Feb 2012

Getting people on board

How to promote your eventHow to promote your fundraising event to potential donors

If you’re taking part in one of the Bupa Great Run or British Gas Great Swim events, you’ll want to make sure you raise as much money as you possibly can for your favourite charity. So what are the best ways to promote your event?

1) Use the internet 

  • Emails are a great way to reach various audiences including donor and sponsors. Consistent updates ensure you stay front of mind
  • Think about a dedicated event website. This can act as a great fundraising hub making it easy to share information with: participants, donors, sponsors, and volunteers
  • Encourage people to donate online. If the donor is a UK tax payer Gift aid means that around 25 per cent extra can be claimed back on every donation.

2) Make the most of your existing contacts

  • Family and friends are a great fundraising resource to approach in the first instance
  • Workplace fundraising can help you to make contacts within the organisation and boost morale

3) Keep it simple

  • The simpler it is for people to understand why you are fundraising and the easier you make to make it for them to donate, the more money you will receive
  • Remember the basics, tell people:
    • What you are doing
    • When it is happening
    • Where the venue is
    • Why you are doing it
    • What difference their donation will make

4) Use your local papers and radio stations

  • Get in touch with your local media organisations to promote your challenge
  • Distribute press releases to local TV and radio stations
  • Offer to provide photos, and don’t be afraid to send in a write-up afterwards

Above all remember to allow yourself enough time to promote and fundraise for your event effectively.

For more hints and tips go to the BT MyDonate site.  

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