Innovation at heart of MyDonate sponsored awards
An organisation that allows people to donate cars to charity has won the ‘Innovation in Fundraising’ category at this year’s Third Sector Excellence Awards 2012.
Giveacar was set up two years ago by graduate Tom Chance with just £30 and a £10,000 loan from his Dad. Since then, Giveacar has raised more than £600,000 in donations by either scrapping cars in an environmentally way or reselling them if they are still roadworthy.
The not-for-profit company is not aligned to any particular charity. Instead, it’s up to vehicle donors to decide which charity they want the money raised to go to.
Giveacar was singled out in the ‘Innovation in Fundraising’ category – which was sponsored by MyDonate – for being a “real success from a simple concept”.
Liz Williams, general manager, MyDonate said: “When it comes to fundraising, innovation is critical. With the current economic backdrop, creative ideas for fundraising are a must.
“What Tom has created with Giveacar is a great idea. It turns something people were going to scrap into much–needed donations,” she said.
MyDonate also sponsored three other categories at year’s Third Sector Excellence Awards 2012, which were held in London at the end of September.
The winner of the ‘Fundraising Team’ was the Alzheimer’s Society, which partnered with Tesco to help raise £7.5m for the charity.
Shelter scooped ‘Fundraising Event’ category for its Vertical Rush run earlier this year. In March, Some 1,200 people ran up the 920 steps of London’s second tallest skyscraper to raise money for the homelessness charity.
And the winner of the best ‘Direct Marketing Campaign’ went to the World Society for the Protection of Animals (WISPA) for its Animal Protectors scheme.
“I want to congratulate not just the winners of these MyDonate sponsored categories, but all the finalists as well,” said Liz.
“Each of them has a wonderful story to tell and it’s heartening to see such innovation and determination at work for such wonderful causes,” she said.