20 Nov 2012

IoF Scotland annual conference generates 'lively debate'

SpeakingSeven in ten charitable organisations in Scotland have witnessed an increase in digital donations.

That’s according to Andy Hamill, MyDonate Support Team manager, who was speaking recently at the Institute of Fundraising (IoF) Scotland annual conference in Cumbernauld near Glasgow.

His presentation was “Understanding Donor Behaviour in a Digital Age” with a specific focus on Scotland. It was based on a survey conducted earlier this year and published jointly by the IoF and MyDonate.

“The session generated a lively discussion around a number of the questions and findings of the survey,” said Andy.

“The survey demonstrated clear gulfs in the use of digital and social media for fundraising and donations between 18-35 year olds and the over 55s,” he said.

But he also went on to explain how improved confidence in online security, for example, could help the over 55s give more.

Part of the debate heard how Age Scotland was pushing the boundaries of social media with their supporters and has an active following of over-55 year olds via social media.

“This is what makes the IoF conferences so enlightening,” said Andy. “By bringing stakeholders together we can share experiences and help improve fundraising across the board.”

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