26 Mar 2014

Actor John Hurt, CBE, supports 'Norfolk at the Pictures' appeal

John Hurt 

The Oscar nominated actor John Hurt, CBE, has launched a £50,000 appeal to help create a Screen Heritage Centre at Cinema City in Norwich. ‬

The ‘Norfolk at the Pictures’ project will see the creation of a new education facility at Cinema City – making cinema education accessible for all as part of a wider project to capture and share the county’s cinema heritage.

The charity Cinema Plus, of which John is a patron, needs to raise £50,000 to match a hoped-for Heritage Lottery Fund (HLF) grant of £500,000. It’s hoped that the endorsement of a star of the calibre of John Hurt will encourage individuals and companies to contribute towards the appeal.

Creating an educational space for all

The project will provide a newly refurbished and fully accessible screening space for a wide range of local residents, film clubs, and local schools and universities.

On completion, the centre will also offer educational projects and events with local schools, universities and colleges, free film discussion groups and reminiscence sessions for the elderly and those living with dementia.

Encouraging the next generation of film makers

John Hurt, who lives in north Norfolk, has had a distinguished career spanning five decades. Famed for his roles in Tinker, Tailor, Soldier, Spy and Captain Corelli’s Mandolin to name a few, John is patron of Cinema Plus.

He said: “I am delighted to be Patron of Cinema City, most especially because of its highly successful education programme, Cinema Plus. We need to encourage the next generation of filmmakers and film audiences and we need to educate that generation to support our film culture so that British film remains amongst the best in the world.”

The power to educate and inspire

Guy Martin, education manager at Cinema Plus, said: “It’s great that Mr Hurt is supporting our appeal. Like us, he believes that film has the power to educate and inspire and improve people’s lives.”

He added: “Our new education and community facilities will mean that far more people, particularly children, disadvantaged young adults and the elderly, will be able to take part in our activities.”

Protecting the money we raise

Speaking on behalf of the appeal, Stephanie Potts at Cinema Plus, said: “We chose MyDonate because it’s free to use. As a small charity, having to pay a monthly fee or hefty registration costs would seriously impact on the money we raise in donations.”

You can support the appeal on their fundraising page

Find out more about 'Norfolk at the Pictures '

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