In focus: the medical charity saving lives through film
Medical Aid Films is an innovative film-making charity that’s making a big difference in low-income counties through simple, low-cost videos.
Their aim is quite simple: to save the lives of vulnerable women and children in developing countries by providing educational videos.
They do this thanks to MyDonate which doesn’t charge commission. That extra money – between 2-5 per cent of donations - makes a big difference to Medical Aid Films.
Francis Webster, speaking on behalf of Medical Aid Films, says: “Our Christmas appeal raised around £20,000 through MyDonate. Five per cent of that – £1,000 – would be enough to dub three of our existing films into a new language such as Amharic. These films are desperately needed by our partners in Ethiopia.”
The charity makes films for communities and community health workers about life-saving issues in maternal and child health. Their films include warning signs in pregnancy, how to care for a newborn, breastfeeding and cervical cancer.
Making and distributing the films
Medical Aid Films make the films themselves, using input from leading experts, such as doctors, midwives and nurses.
Funds are still needed to ensure each video can be produced and distributed to the communities. For example, £5 allows the charity to copy and send a set of their films, on DVD, to a partner in Sub-Saharan Africa. £50 pays for a local-language translation of one full-length film.
With £5,000 the charity is able to produce a short-length film covering one life-saving training topic, potentially benefiting tens of thousands of women and children.