MyDonate scores with Keep It Up for Soccer Aid 2012
UNICEF UK, the world’s leading children’s organisation, has chosen MyDonate as its online donation platform for its ‘Keep It Up for Soccer Aid’ fundraising campaign.
The brainchild of Robbie Williams and UNICEF UK, this year’s Soccer Aid event takes place on Sunday May 27th at Old Trafford in Manchester. It will see England take on the Rest of the World, skippered by Michael Sheen in a star-studded football match broadcast live on ITV1 all in aid of UNICEF. BT will play a significant role at the event by providing network support for the telethon as well as hundreds of volunteers who will be taking calls from donors at the BT Tower on the night.
This will be the fourth Soccer Aid event, with the previous matches, held Wembley in 2008 and at Old Trafford in 2006 and 2010, raising over £7 million in total for UNICEF’s work for children.
Keeping it up in the run up
In the run up to the big game, the public, schools and communities are being asked to support UNICEF UK’s fundraising campaign, ‘Keep it Up for Soccer Aid’. To take part all you have to do is keep something up, for any length of time and in any location, and to be sponsored for doing so to raise money for UNICEF. It could be anything from the number of ‘keepy uppies’ you can do in one minute or how many penalties can be scored in five minutes. It might even have nothing to do with football and could be something as soothing as a holding a day-long sponsored silence.
Shelley Piggott, Soccer Aid project manager, UNICEF UK said, “We’re over the moon to be teaming up with BT MyDonate.”“Because there are no fees, it means every single penny raised during the ‘Keep it Up for Soccer Aid’ campaign will go to help save children’s lives around the world.
Added Shelley: “BT makes an amazing contribution to Soccer Aid and is integral to the raising money on the night. The wonderful people at BT provide us with their MyDonate platform, use of the BT Tower and the network support that enables us to process hundreds of thousands pounds worth of donations over the phone and via the web. They also provided hundreds of volunteers in the BT Tower and BT Newport to take those calls too.”