The Songwriting Charity: why MyDonate came out top for our London nightrider event
The Songwriting Charity is set to begin its first major cycling event this summer when scores of fundraisers will join in Nightrider - an endurance challenge taking in 100km of London’s open roads, overnight in June.
The charity was clear it wanted to do something special this year to maximise fundraising efforts and reach many more beneficiaries. By using MyDonate’s commission-free fundraising website, every penny received from the Nightrider will go straight to their cause.
Making every penny count for donors
John Quinn, director of engagement explains why the charity chose MyDonate: “When setting up the Songwriting Charity in July 2011, we opted to register and use MyDonate straightaway as we wanted to make sure that when someone donated their money, we could put the full amount to use in the way the donor intended. We remain grateful that a big company like BT makes this service available to charities and donors.”
He adds: “We’ve never been let down by MyDonate. I know for a fact that our donors are pleased knowing their donations reach the charity in full, minus the small card transaction fee of course.”
By entering a team of 20 cyclists to the ride, on June 6th the charity hopes to raise a cool £10,000 to support its Bully Beat workshops.
Tackling bullying through music and lyrics
Bully Beat is the charity’s anti-bullying songwriting programme. It helps children to understand the effect, impact and consequences of bullying while helping them to build their confidence and improve their self-esteem.
The workshops are designed to enthuse children about the process of lyric writing, singing, music arranging and contemporary production – and promote a serious anti-bullying message.
Children who take part in these workshops are not just taught how to sing and write a song together, but are also encouraged to express their thoughts on ’bullying’, and its effects.
Positive impact on children
John explains how successful the programme is: “Parents often tell us just how much Bully Beat has helped their children gain in confidence, and the boost to self-esteem they’ve experienced being a songwriter and recording artist for one very special day. Feedback from schools is positive too. 86 per cent of teachers report positive changes in the behaviour of the children taking part in the programme.'”
Every £500 raised means the charity can deliver a Bully Beat workshop to 30 children. With a target of £10,000, the charity can deliver 20 workshops, engaging a minimum of 600 children. As MyDonate doesn’t charge commission - between 2-5 per cent - with the money saved the charity could offer a workshop to an additional 30 children.