22 Apr 2014

Superheroes harness their powers to support cancer care charity

Ironing Man 

We first featured their story back in November last year, but now the Innovators Assemble team challenge is coming to a close it’s a good time for an update on their amazing efforts.

The Innovators Assemble team is made up of work colleagues within the BT Group’s Learning Innovation team, who have all unfortunately been deeply affected by cancer over the last year.

The team features 12 members, who combined their superhero skills to raise money for the superheroes at Macmillan Cancer Support. Inclusive of Gift Aid donations the team have raised a fantastic £6,202.

Undertaking a variety of challenges that started in September 2013, testing a range of skills from cycling to surfing and eating to ironing, the Innovators Assemble all stepped up to the mark and over achieved in their own areas of sponsored superhero skills.

Spotlight on the superpowers

Ironing Man embarked on a ‘steam off’ – ironing for a full 12 hours in costume. The Bluff Catcher took on an epic 24 hour Poker Endurance Challenge while Slender Woman went on a weight loss spree.

Ferret Woman took to the South Shields sea front for an epic ferret ‘fuzzies’ walking challenge and Buster the Beer Man challenged close friend Alan ‘Fergie’ Ferguson to a whole month without beer.

Colin Findlay ran the 16k Bupa Great South Run as Superman’s alter ego – Clark Kent. Superhero Greggatron and her trusty side kick Matt Blakely embarked on a two hour Greggathon to visit as many Greggs shops as possible and tuck into a bakery item at each.

Lord of the Pins tried his hand at 72 holes of golf in just two days while the MAMIN (Middle Aged Man in Neoprene) headed for West Coast USA and attempted to catch some waves on various beaches.

The Nashinator cycled 200 miles come rain or shine (mainly rain), throughout December and Running Scared Man flexed his legs and ran 14 miles. Cakeora and Cookie Girl took part in a Superhero Bake-A-Thon and sold delicious homemade cakes to their colleagues at BT Lincoln Call Centre.

Essential work for cancer support

Vital monies raised by fundraisers such as the Innovators Assemble are crucial to the amazing work Macmillan Cancer Support does. Funds are spent on building cancer care centres and specialist health care professionals to support patients through treatments and front line services such as the Macmillan Support Line.

Martyn Stevenson-Reed, aka Ironing Man, said they chose to use MyDonate for their fundraising as it meant Macmillan benefitted directly from every penny they raised.

“Using MyDonate means all funds raised go direct to the charity with no fees charged, so it was the obvious choice for us to use. We spread our fundraising message whenever we could through word of mouth and social media channels but funnelled all donations via MyDonate.”

“We wanted to show support to our much loved colleagues and putting our all into fundraising seemed the most practical way of doing this. Cancer is close to all our hearts so to have raised this much money for such a great cause is fantastic. Our fundraising expectations have been far exceeded.”  





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