24 Jun 2013

BT's new fundraising initiative 'supports the supporters'

The Supporters ClubCustomers of BT Sport will now be able to help disadvantaged young people thanks to a new and exciting fundraising initiative from BT – The Supporters Club.

By choosing to make a recurring monthly donation of £1, £3 or £5 via their BT bill, customers will contribute to The Supporters Club Fund which will be managed by Comic Relief. Money raised will be used to provide coaches, mentors and teachers for disadvantaged young people in the UK and abroad.

What’s more, BT will match pound for pound the amount donated, up to £1 million, as well as donating another £500,000 through various initiatives. All of the money pledged for The Supporters Club will be spent to change the lives of young people here in the UK and some of the world’s poorest countries.

It will fund the coaches, mentors and teachers that young people so desperately need to help them achieve their goals in life. It’s all about supporting the supporters.

BT is also covering the running costs of the fund as well as creating TV programming which will be broadcast on BT Sport to show customers how their donations are being spent.

Important cause

John Petter, managing director BT Retail Consumer, said: “We believe that The Supporters Club is a great way to unite BT and sporting clubs and bodies around an important cause to help young, disadvantaged people.”

He added: “Sport can be a powerful force for good in society and we think that the launch of BT Sport gives us an opportunity to raise extra funds which will make a huge difference to the lives of disadvantaged young people and help them to reach their goals. We are thrilled that a charity with the credibility and track record of Comic Relief will be managing the fund.”

Lawrence Dallaglio, BT Sport ambassador, said: "I am delighted that BT is using the platform of BT Sport to invest into projects that use sport to engage and improve the lives of young people from different backgrounds. Initiatives like The Supporters Club are vital to charity, as not only do they generate critical funding, but also help to highlight the importance of their work to the wider public."

Comic Relief is a registered charity, No. 326568 (England/Wales); SC039730 (Scotland)

BT Sport customers can set up a recurring donation to The Supporters Club by calling BT or signing up online at www.thesupportersclub.org. The donation will then be added to their BT bill.

Anybody, including customers of BT Sport, can make a one-off donation to The Supporters Club through its MyDonate profile page.

MyDonate and The Supporters Club are two of many initiatives established by BT to encourage fundraising and help charities. You can read more about how the company provides skills and technology to support good causes (under its ‘Improving Lives’ programme) here.





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