Fundraisers need to 'think outside the box' says Ben Fogle
The guide – put together by MyDonate the free online charitable fundraising service from BT - shows that by using blogging, Facebook, YouTube and Twitter - fundraisers can make a real difference to the amount they raise.
In a list of tips put together with the Institute of Fundraising, the TV presenter suggests being as creative as possible in fundraising to gain maximum attention.
Whether it’s fancy dress, silly stunts or ambitious world record attempts – a creative angle will really help capture the imagination of people online and make sharing the fundraising experience that bit more entertaining.
Said Ben: “If you want to get your fundraising challenge noticed and raise the maximum amount of cash, think outside the box to get your friends and followers to take notice. This is a classic tactic for making people sit up and listen.
“It works equally well online as it does in the real world. Creative charity stunts like world record attempts stand out on social media and are brilliant fun to get involved with,” he said.