Thunderclap makes a big noise on social media for Cotswolds Dogs & Cats Home
On Friday, 29 May at precisely 12:30 BST, there was a very loud thunderclap.
Though it started in the Cotswolds, it was heard around the world.
However, the ‘thunderclap’ had nothing to do with the weather but everything to do with a charity trying a new fundraising method.
By reaching nearly 280,000 people the charity helped raise awareness and support to build a safe place for abandoned, neglected and abused animals in the Cotswolds.
Thunderclaps work by helping people say something together. A single message can be mass-shared, flash mob-style. Supporters essentially donate their social media feeds to the cause, releasing a flood of tweets and Facebook status updates at a predetermined time.
Carolyn Blackburn, chairman of Cotswolds Dogs & Cats Home explains why they decided to give it a try.
“It seemed such a great way of maximising the impact of Reggie’s story and raising awareness of the plight of animals in the Cotswolds to the widest possible audience.”
She adds: “As it was free to take part (cost is always an imperative with a small charity like ourselves) it allowed us to try it with no risk at all.”
On the whole, Carolyn says it was a great experience, and once Reggie’s supporters were clear on how a Thunderclap works, they were happy to take part.
Using MyDonate played a big part too, as Carolyn explains: “The wonderful thing about using MyDonate is that donors can be confident that every penny donated goes straight to helping animals in need because MyDonate doesn’t charge us anything for the service.”
Alice Hunt, BT head of MyDonate and corporate fundraising says: “Social media is a great way to raise awareness and source donations - but it can be really hard to make your voice heard especially for small charities. MyDonate was happy to help with some fundraising tips, social media icons and by sharing Reggie’s plea to our social media following too.”