27 Jan 2016

Top tips to attract fundraisers throughout the year


Here we share some ideas, insights and top tips to excite and engage your fundraisers all year long.

Brits are the most generous people in Europe

Did you know, when it comes to giving, the UK is the most generous nation in Europe? That’s according to research by Charities Aid Foundation (CAF).

In fact, CAF’s sixth annual global study reported the UK is the sixth most generous country in the world, up from seventh in 2014.

And when it comes to giving to charity, generosity is increasing. Last year 75 per cent of people in the UK donated to charity, one of the highest rates anywhere in the world. The international average was 31.5 per cent.

Traditional or wacky, magnetic events potential fundraisers will love

Though traditional fundraisers like running and cycling are holding their popularity, there’s an increase in more off the wall activities.

Massive, an events company, recently compiled the top ten UK fundraisers which made the most money in 2014.

It was no surprise to see Race for Life from Cancer Research UK topped the list for the second year in a row, however, the results also saw the entry of more one-of-a-kind events, such as Dryathlon, also from Cancer Research UK. This sets Brits the challenge to go alcohol free for one month and donate the cash they have saved.

And here at MyDonate, we’ve seen a rise in the number of off-beat pursuits our fundraisers are game for, such as skydiving, head shaving and fire walking.

So if the usual bake sale or race doesn’t float your boat, consider a quirky fundraising event. Everyone loves a challenge, and the more unique it is, the more it will stand out and excite your supporters.

Tap into a generous nation: 3 top tips to recruit fundraisers

1. Create a buzz on social media: Twitter is a great way to announce your upcoming events. You have just 140 characters for your message, so keep it short and snappy, and link straight through to your Facebook or MyDonate page. Add hashtags within your tweets such as #charity, #fundraising or #goodcauses, and ask your existing network of fundraisers to retweet (RT) your message. Do some research, and find any celebrities or influencers who have a particular passion for your charity’s cause – then politely tweet them and ask them to spread the word on Twitter.

2. Make it easy: Keep your profile and event pages up to date so that it is easy and hassle free for potential fundraisers to get the information they need about your charity and events. Lots of charities forget to list their events on their MyDonate page but a donor might see it and be tempted to sign up.

3. MyDonate is easy and simple to use, for instance our search facility helps fundraisers quickly find charities. You can support your profile further by using our promotional tools, such as adding a ‘Donate now’ button to your Facebook page. Help your fundraisers by letting them know how quick and easy it is to set up their own fundraising page.

4. It never hurts to say thanks: Early in the year is a great time to thank your most loyal donors for their support in the past year. Most importantly, thank your supporters for their generosity through all your social media channels. Do it well and they will be impressed with how much of a difference their support made and they may continue fundraising for your cause. But best of all, they’ll likely tell their friends and share on their own social media which may bag you some new fundraisers.

MyDonate is set up to help charities get the most from fundraising events. Look out for our new monthly newsletter, it’s jam packed with inspiring stories and valuable advice, plus much more.

Additionally, you can download our ‘Charity and fundraiser toolkit’ – it’s full of great tips and resources.

MyDonate is not responsible for the content fundraisers post on their pages, but if you see something you feel is offensive or inappropriate, please let us know