26 Jan 2016

Our fundraising predictions for 2016

 Top Trends

What lies in store for fundraisers this year? That’s the question on everybody lips…

Well, in a bid to find out what’s going to be big in the world of fundraising during the coming 12 months we’ve dusted off the BT MyDonate crystal ball.

And this is what it reveals:

1. Events - increasingly popular and effective

Fundraising events will generate more money than ever next year. We’ve already seen how the likes of Giving Tuesday, Race for Life and Movember have now embedded themselves into the national conscience.

And recent research from the Institute of Fundraising and Blackbaud indicates that fundraisers remain as keen as ever to join in events to raise money.

Eighty-three per cent of 1,000 fundraising event participants surveyed said they would consider taking part in another event for the same charity. Ninety-two per cent would consider supporting the same charity again but in other ways.

So, whether it’s a global campaign or a charity pub quiz - events are set to remain a point of focus for fundraisers and a rising source of income for charities.

2. New fundraising regulator ahoy

With Lord Michael Grade saying the new Fundraising Regulator and Fundraising Preference Service “must be up and running by the end of 2016”, we’re keeping an eye on what changes the powerful new regulatory body will bring.

It’s too early to say what’s coming, but one thing is for sure, fundraising for the future needs to reconnect charities with their supporters, and rebuild the confidence of the wider public.

3. Growing influence of technology

We think 2016 could be remembered as the year when fundraisers really began to take advantage of the possibilities provided by technical innovation.

Of course, last year we saw some charities like The Royal British Legion embracing the use of communications technology like never before. The organisation’s ‘digital first strategy’ saw a six-fold growth in the number of supporters accessing its services.

But next year it could well be the turn of fundraisers.

Writing on UK Fundraising website, blogger Lucy Gowers shows how fundraisers could use virtual reality technology to connect and inspire supporters and donors.

She gives a brilliant example of how an Argentinian wildlife foundation used 360 virtual reality glasses to show people a wolf returning to its natural habitat. “It was a rather an emotional and all-consuming experience,” says Lucy. “I think there are huge possibilities and potential for testing this approach.”

4. Crowdfunding takes off

Social media is incredibly important for successful crowdfunding these days, something breast cancer charity CoppaFeel! cleverly made the most of when they launched their first crowdfunding campaign last year.

The Boobette campaign gave the charity’s ‘Boobettes’ – a group of young women who have been diagnosed with breast cancer – the opportunity to fundraise in their local areas individually while spreading the message of breast cancer awareness to community groups, schools and businesses across the UK.

Each fundraiser was in charge of her own local project within the campaign, with all the proceeds going into one campaign pot.

All the Boobettes asked their donors to pledge then share the project with everyone they knew via Facebook, Twitter, Instagram, Snapchat and emails.

And people did.

The campaign set out to raise £10,000 and so far has brought in more than £16,000.

We reckon 2016 will see more innovative fundraising like this, which could just hold the key to tapping into notoriously hard to reach audiences

There’s our fundraising predictions for 2016, what do you think? Sound off in the comments below. And if you’ve used your MyDonate page in a novel way to raise money for your favourite cause, do tell us your story.

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