Which? review says MyDonate gives the most
Charities can maximise funds raised online by using MyDonate. That’s according to a recent review of online fundraising services carried out by Which?
A December review by the leading UK consumer advice magazine has found that MyDonate transfers the most from each donation compared with similar services such as Just Giving and Virgin Money Giving.
The article reveals that having free registration, no administration deductions, and just a flat 15p transaction fee levied by debit card issuers, means that a £50 donation by a basic-rate taxpayer who pays with a debit card, where the donation is eligible for Gift Aid, can be worth as much as £62.35 to a charity when using MyDonate.*
The Which? review compares this with £60.77 through Virgin Money Giving, or £58.73 through Just Giving.
Other online donation sites often charge a set up or monthly fee for charities to register, as well as up to five per cent for administration deductions, and as much as a 1.45 per cent transaction fee on each donation.
The websites in the Which? comparison are some of the most well-known intermediary sites - others are available that were not considered by Which?
Top of the list
Liz Williams, BT’s general manager of sustainable business, said: “It’s great to see MyDonate top this list – especially at this time. In the past few weeks MyDonate for Telethons has taken over £34m for good causes.”
“But it’s not just about big fundraising events – people can set up their own fundraising pages for fun runs, bike rides and other sponsored challenges, and any charity can register with us. We even collect the Gift Aid on behalf of charities, so they don’t have to do this and can get on with their job.”
*Debit card companies charge a flat rate of 15p per transaction. Credit card companies charge 1.3 per cent.