19 Jan 2017

Supporting your London Marathon runners

Marathon runners 

It takes drive, determination, and inner strength to be a marathon runner so if you have fundraisers running in this year’s London Marathon on Sunday April 23, we’ve included some tips below on how you can help them get the most out of this huge personal commitment and physical feat.

Help them choose the best fundraising platform

No matter what charity you’re running for, a huge part of undertaking a marathon is achieving your fundraising goals and supporting a cause close to your heart. BT MyDonate is one of the few fundraising platforms that doesn’t take commission or charge charities a registration fee or monthly fee subscription. That means that an additional £3.60 per £50 donation* with Gift Aid will reach your charity when a fundraiser fundraises through MyDonate. What’s more if your runners set up a MyDonate fundraising page before 20 February and raise over £100, they could be one of five luck winners who see their donations matched to a value of £1,000 through the MyDonate Donation Doubler prize draw.

Help them make their donations tangible

Provide all your runners with information, facts and figures that they can use when contacting people for sponsorship. Make sure your provide a series of compelling statistics that help to quantify what individual donations could bring to your charity e.g. a donation of £20 could pay for one hour of Marie Curie Nursing Care; £90 will pay for a Marie Curie Nurse to spend the evening caring for a patient at home.

Inspire them to think differently

Encourage your supporters to think of unusual ways to seek sponsorship; organising an event (a treasure hunt or a movie marathon etc.); sending Vines to donors to say thank-you for sponsoring them or regularly posting training pictures and videos to social media to keep the marathon in potential donor’s minds until race day.

Tap into technology

GPS watches, fitness trackers and running apps can all help your runners to monitor their progress. Map My Run is the top-rated free running app, with over 200,000 downloads and it’s available for both Apple and Android phones. For every mile they clock up, runners get feedback and stats to help them improve their performance. And being able to track, log and asses your progress can be just as much a motivator as knowing your running on behalf of a great cause. You could also provide your runners with training schedules and mini distance- related goals that they can tick off before the big day. You might also ask a local nutritional expert or physio to provide tips for safe, effective training.

Pre-empt race day nerves in their training schedule

Encourage your marathon runners to take part in a competitive half marathon before 23 April to give them a feel for what to expect on the Big Day: the mix of excitement and apprehension, not to mention where to store your kit and what it’s like to toe the start line with a sea of other runners.

No matter where they live in the UK there will be a half marathons (or 10kms) that your supporters can use as practice runs. At a minimum organisers recommend that every participant be able to run 15 miles comfortably a month before the race, or they probably won’t be able to safely complete the London Marathon. For a full list of competitive practice runs check out this list.

Getting supporters on board

Ask your runners to encourage their family and friends to make a day of it and cheer them on on 23 April. You can read and share our top tips for supporters here.

(*Based on the 5% commission charged by a leading competitor on the combined value of your donation, and Gift Aid where applicable).





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